Sep 17, 2019
True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects
True to both!
But how can you improve on this? There’s a free tool out there that I discovered!
It’s called the Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute.
The URL for it isn’t the easiest to say over a podcast, so I made a short link redirect to it for you…
Type in CopyThatPops.com/analyzer...And it will shoot you over to the Headline Analyzer!
Once there, all you have to do is:
1. paste in the headline you are thinking to use for your blog article, podcast episode, book title, or video title
2. Select the category your business industry falls under
3. Click “Submit for analysis”
And it will analyze and score your headline based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.
In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts:
How about an example?
Well, I thought about simply titling this podcast as “Emotional Marketing Value Headline Analyzer”
When I plugged that in, it gave it a score of 60% and said to put that in perspective, the English language contains approximately 20% EMV words.
And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
A perfect score would be 100%, but that is rare unless your headline is less than five words.
While the overall EMV score for your headline is 60.00%, your headline also has the following predominant emotion classification:
I cannot take any credit since I just used the name of the tool as the title! :-P
To test, I added “for Entrepreneurs Who Want to Make an Impact” at the end of it and the score came out as 53.85% with a stronger “Empathetic” and “Spiritual” rating, rather than a balance of all three.
Still a strong score.
For fun, I then put in the title of my first book: Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy
And got 21.43% with a balance of the three.
My second book Permission to Write a Brand Building Book: For Podcasters - 9 Myths Holding You Back from More Exposure and Making a Greater Impact
Faired even lower with 10% and only hitting the Spiritual side!
Okay, how about Gary Vee’s most recent book?
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too
He scored 26.67% and was full Spiritual.
What about Brene Brown’s book?
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.
That scored 44.44% and was full Empathetic.
Okay, what about something other than a book title?
The top headline on my website CopyThatPops.com right now is “You need a book.”
How does that score?
50%! Not too bad...with a mix of Intellectual and Spiritual.
What about the top headline on my free resources page copythatpops.com/free which reads “Become a Bestselling Author”
That got a 0% and is rated as neutral!
What if I tweak it to… “Achieve Bestselling Author Status”?
Okay...that’s now 25% and purely Intellectual appealing, it says.
What about…”Achieve Bestselling Author Status & Reap Rewards”?
Okay, even better...that’s up to 50%...and still Intellectual focused.
I like it.
From this exercise for this podcast, I am updating the headline on my page at copythatpops.com/free ...I hope it gets me more email opt-ins and leads!
Now it's your turn!
Head over there to play around with it and tweak your headlines to get the right score and balance you’d like to test with your next piece of copy or title. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!
Talk to you next time when we’ll find more ways to write copy that pops!