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Copy That Pops: Writing Tips and Psychology Hacks for Business

Aug 29, 2016

Active and passive voice? [1:31]
Why is the active voice so much better for copywriting? [2:47]

"An active sentence is when the subject of the sentence is doing the action." - Laura Petersen

"Writing in the active voice helps you sound more confident and clear in your communication." - Laura Petersen

Shownotes for...

Aug 23, 2016

Building systems around your product and how to develop more confidence in your business....with Yasmine Khater.

  • The number one thing stopping people from scaling their businesses [7:58]
  • How to develop more confidence in your product [12:17]
  • How Yasmine discovered the need for her service [15:05]
  • Yasmine's approach to...

Aug 16, 2016

Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman.

  • How she introduces herself at a networking event [2:17]
  • Her background and her reason for becoming a flight attendant [3:02]
  • How she started Hippie Hobby [6:32]
  • How Hippie Hobby approaches influencer...

Aug 9, 2016

Actionable and straight to the point: why you need to use compelling language for your call to action.

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Shownotes for Quick Copy Tip: Top Chef Edition

Aug 2, 2016

Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.

  • How Jessi introduces herself at networking events [5:31]
  • Her top 'golden nuggets' for writing better copy  [6:17]
  • Why reading is the key to better writing [7:11]
  • The key to a great story for...