Aug 29, 2016
Active and passive voice? [1:31]
Why is the active voice so much better for copywriting? [2:47]
"An active sentence is when the subject of the sentence is doing
the action." - Laura Petersen
"Writing in the active voice helps you sound more confident and
clear in your communication." - Laura Petersen
Aug 23, 2016
Building systems around your product and how to develop more confidence in your business....with Yasmine Khater.
- The number one thing stopping people from scaling their businesses [7:58]
- How to develop more confidence in your product [12:17]
- How Yasmine discovered the need for her service [15:05]
- Yasmine's approach to...
Aug 16, 2016
Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman.
- How she introduces herself at a networking event [2:17]
- Her background and her reason for becoming a flight attendant [3:02]
- How she started Hippie Hobby [6:32]
- How Hippie Hobby approaches influencer...
Aug 9, 2016
Actionable and straight to the point: why you need to use compelling language for your call to action.
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Aug 2, 2016
Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.
- How Jessi introduces herself at networking events [5:31]
- Her top 'golden nuggets' for writing better copy [6:17]
- Why reading is the key to better writing [7:11]
- The key to a great story for...