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Copy That Pops: Writing Tips and Psychology Hacks for Business

Oct 29, 2016

Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome Home Troops.

  • What Sue is doing with Welcome Home Troops [2:32]
  • How Sue got the inspiration to start Welcome Home Troops [3:18]
  • What Welcome Home Troops does to help "bring...

Oct 20, 2016

The 5 W’s to creating great content, a crossover between tech and art, and how to approach paid advertising. 

In this episode, I chat with Akbar Jaffer:

  • How he introduces himself at a networking event [3:24]
  • His background and how he started his career [6:40]
  • The origin of his philosophy around leadership [15:12]

Oct 14, 2016

A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more!

Listen to this quickie to find out how to put social conformity to work to your advantage in your online business. 

  • What I used to teach & still teach [0:45]
  • One psychology secret for...

Oct 11, 2016

Real estate, balancing building a business with being a parent, and why pounding the pavement is still a #1 marketing strategy with Jennifer Holland from Berkshire Hathaway (Home Services).

Recorded on location at the Internet Marketing Association conference in Las Vegas.

Co-hosted with Melissa Sue Tucker of OCW...

Oct 4, 2016

A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.

  • How Shayna introduces herself [2:45]
  • Why she originally went to Brazil [3:45]
  • How Shayna got involved with speaking English [5:10]
  • Why she started Espresso English [5:48]
  • How her...