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Copy That Pops: Writing Tips and Psychology Hacks for Business

Feb 5, 2019

Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle. 

Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode you don't want to miss.

We talk about:
- Photoshoots with alpacas and llamas
- Embrace failures and how it helps you psychologically
- Advice to people who want to write a book but afraid of putting themselves out there
- Advice to people on the formatting and the story behind it
- Scrivener and content editor: Get it for Mac or PC
- Top tips for marketing your self-published book
- Picking categories for your book
- ABSR: Amazon Best Seller Rank
- Amazon Marketing Services
- Watch Zoom video of our conversation


Get her books!
- The Amy Binegar-Kimmes-Lyle Book of Failures: A funny memoir of missteps, inadequacies and faux pas
- We're All A Mess, It's OK: A collection of funny essays and one-liners about the struggles of everyday life

Our Guest

Amy cares all about your failures and not afraid to exploit you in her books.


Amy Lyle wrote a funny memoir about her failures and it's been an Amazon bestseller for over a year. The Book Of Failures has opened all sorts of fun opportunities for her, such a regular spot on Atlanta's popular morning show, a Points North magazine cover and lots of interviews including NPR's On Second Thought. Amy's second book, The Book Of Failures, Friend's Edition has also hit bestseller.

Amy's Highlights & Fun Facts

  • Obsessed with comedians
  • Has self-diagnosed herself with conditions
  • Has published 2 books

Great Quotes

  • "If you have a certain volume (of books) coming in the haters will find you." - Amy Lyle
  • "As you start getting momentum more things start packing on and stuff you couldn't have even planned." - Laura Petersen
  • "Before you write a book you need to see if there is a market for your book." - Amy Lyle
  • "Just start going, just start pushing that forward and it just starts opening up doors that you didn't even know were there." - Laura Petersen
  • "The most important thing for hitting number 1 in your category if picking your category." - Laura Petersen
  • "Press! You have to be searchable." - Amy Lyle
  • "You don't have to sell hundreds of books a day to be in the top ten. You have to sell a few books every day. Be consistent." - Amy Lyle