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Copy That Pops: Writing Tips and Psychology Hacks for Business

Jun 30, 2016

Part two of our landing page creation and optimization that we started in episode 8.

  • How to optimize your pages for conversions
  • The three biggest types of optimization
  • The basics of conversion optimization
  • Why you need to develop a brand template
  • How to apply the “five second rule” to your landing pages
  • How to run...

Jun 23, 2016

Authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe.

  • Christoph’s background as a reporter and how he transitioned into entrepreneurship
  • Why you need to have a differentiator in your business
  • The number one “trick” to...

Jun 15, 2016

Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide.

  • Why putting aside her pride and asking for help changed her life.
  • How she replaced her income in just 3 weeks.
  • How surveying her audience allowed her to build out her...

Jun 10, 2016

How to land BIG clients and why you should give away your best content for free...with Cynthia Villalba.

  • How Zona Verde Mexico was born and why
  • Why building an email list early was crucial to Cynthia’s success and how she utilized it
  • Her first project with Zona Verde for a government agency
  • The benefits of green...

Jun 4, 2016

Sales, lead generation, and why “the way it’s always been done” doesn’t work anymore...with Charlotte Greenman.

  • Lead generation and how to create clients for life.
  • How we can all do a better job of generating leads.
  • How she discovered her love of working with people.
  • Why “the way things are done” doesn’t...