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Copy That Pops: Writing Tips and Psychology Hacks for Business

Sep 5, 2022

I have a confession to make.

Even though I love listening to audiobooks and I’ve been in the podcasting world since 2015, I’ve never actually created an audiobook for myself or for a client!

Did you know that: “In 2020, audiobook sales revenue in the United States reached 1.3 billion U.S. dollars, continuing...


Jul 28, 2022

What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing...


Feb 15, 2022

Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )

 

Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren...


Sep 21, 2021

On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases.

 

By the following day, his...


Jul 13, 2021

Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:

  1. French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time
  2. Mark Twain once said, “I didn't have time to write...