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Copy That Pops: Writing Tips and Psychology Hacks for Business

Sep 21, 2021

On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases.

 

By the following day, his...


Jul 13, 2021

Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:

  1. French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time
  2. Mark Twain once said, “I didn't have time to write...


Oct 2, 2020

Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for...

...books
...emails
...social media posts
..."about me" pages even!

The human...


Aug 11, 2020

Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world.

Podcasting Business School's founder Adam...


Jul 21, 2020

Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.

 

Listen in to see how Jonathan Maki went from driving tanks in the Army to...