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Copy That Pops: Writing Tips and Psychology Hacks for Business

May 31, 2016

How to create and optimize your landing pages for more email opt-in conversions.

  • The three main types of landing pages.
  • Why minimizing the potential actions on your landing page is important.
  • Why it’s a good idea to be authentic at the risk of losing customers.
  • The pros and cons of all the different software you can...

May 23, 2016

Liz O’Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or consultant.

  • Liz’s path to digital PR and marketing.
  • Her day to day life at Double Forte.
  • The hot trends in social media right now.
  • How she rediscovered her passion for...

May 17, 2016

Podcasting, emotional healing, and why you need to treat social media as a "social" environment...with Melissa Sue Tucker of OCW Productions.

  • Why her introduction usually sparks a long conversation.
  • The path that lead her to starting a production company and launching two podcasts.
  • Why you should use social media as a...

May 9, 2016

The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you are outsourcing them...with Lindsey Germono of Germono Advertising Company.

  • How Lindsey’s interest in the business world turned into a love...

May 5, 2016

The branding behind $54 million dollar product launches...

In this episode I sit down with Minling Chuang from Brand Fame School to talk about her role in a $54 million dollar product launch, her views on entrepreneurship and branding, and why you need to find the “white space” in your industry.

  • How Mingling helped...