Oct 11, 2018
What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing?
If you’ve ever wondered why some techniques work when it comes
to persuasion (plus how to apply it to all forms of writing!), then
this episode is for you.
Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you’ll learn simple and effective ways that you can apply the Principles of Persuasion to dramatically improve your writing, and the proven psychology behind it!
A Few Highlights:
"When Brian Ahearn speaks, people listen. That is so because he
knows his material thoroughly, and he knows how to present it
superbly. The upshot is that the genuine insights he provides are
not just immediately understandable, they are also immediately
actionable and profitable."
- Robert B. Cialdini, PhD., the most cited living social psychologist in the world when it comes to the psychology of ethical influence and persuasion.
An international speaker and trainer, Brian is one of only 20 people in the world certified on behalf of Robert B. Cialdini, PhD., to teach his two-day Principles of Persuasion Workshop®.
His goal is to help people grow professionally and personally. He believes excellent training followed up with consistent coaching is the best way to ensure that becomes reality.
Brian is passionate about teaching others the science of influence and persuasion because he believes it's a vital skill for professional success and personal happiness. When Brain teaches people how to apply the concepts of ethical influence, he is really helping them learn to hear "Yes" more often!