May 26, 2020
Sword fighting, Peace Corp serving,
apple pie with cheddar cheese-loving business owner Ray Blakney
stops by to share with us how he’s grown the largest language
learning online school in the world that hasn’t raised venture
capital.
Whatever content you have -- a blog,
a book, a podcast, a website, a YouTube channel, or a combination
of them -- Ray’s 4 proven steps will get you from crickets to
consistent growth of your brand, business relationships, and
revenue.
A Few Highlights from This
Podcast:
- Starts first business as a
language school in Mexico with wife (who used to be his Spanish
teacher)...but then swine flu hits…and it forces them to go online,
which leads to huge growth (got over 4 million visits in 2019)
- Shares a lot of personal information on your site and podcast
questions...why? Psychologically what is the reason?
- Tips for coming up with a name for your business
- 4 steps (plus a bonus 5th step!) for his proven content
amplification process
1) Research
2) Create great content
3) Amplify on social media
4) Ranking and linkbacks
- Resources named: UberSuggest and Ahrefs.com
- Advice on writing emails that get people to agree to link back to
your content
- What’s a realistic timeframe for all this to work and snowball?
Answer may surprise you.
- And be sure to book a free, no pressure call or jump on a live
training to get help implementing what you learned. This is so
valuable!
Our
Guest
Ray Blakney is an award-winning
Filipino-American entrepreneur who has over a decade of experience
building (bootstrapping) and operating 6 and 7-figure online
businesses. He and his businesses have been featured in magazines
such as Entrepreneur, Forbes, The Boston
Globe, and other top publications.
In his free time, Ray is a part-time
sword fighter.
Learn More:
LiveLingua.com
InfiniteUpcycle.com
Anomalous
Educator Podcast
Great
Quotes
- “The advantage of us not needing
to grow is one that a lot of people overlook. They look at it as a
business. You grow, grow, grow, just for the sake of growth, and
sometimes if you're happy where you are, I don't know if you're
making a hundred thousand dollars a year, were you really that much
happier making 120.” -Ray Blakney
- “Bookstores are making a comeback
in the United States. Those like little niche corner shops where
you used to go and read books, Barnes and Nobles, you know the big
ones are going bankrupt, people want that personalized thing where
you can go in and you know the seller or the seller knows you. It's
like: -You know, a new book just came in that I know you would love
because you, this is the kind of book that you read.” -Ray
Blakney
- “I think a lot about names and
people ask me a lot about names cause it was all about like
copywriting and words and it can be really tough, but it's great to
know, one you can change it, two its kind of like no one cares how
much you know until they know how much you care that sort of
phrase, it's like no one cares about the name of your business,
they care about the results they're going to get for them or how
you're going to make them feel in doing the interaction. So
focusing more on that and less on the names.” Laura
Petersen
- “So you really need to know
yourself first and then write some content that is around that, we
find that that's the base for creating any great piece of content
is that there is a point to it, your personality is included and
you know what you're trying to say in that content.” -Ray
Blakney
- “Even if you sell 20 copies to 20
people who really need it, you did something good and you never
know where those relationships could go, it can just completely
snowball in a way you can't anticipate. But let's not worry about
trying to please everyone and be this massive overnight success.” -
Laura Petersen
Take Action Now!
- Amazon
Bestselling Book Workshop + Resources [free]
- Bestselling
Book Accelerator [best option to
get your book done, live, and #1!]
- Speaker's Secret Gig List [get
more speaking gigs]
For full show notes click: Create Content That Gets You
Ranking