Dec 12, 2017
Poke it with a stick??! Yes, that’s what I said.
I’ve got a super quick psychology tip for you today!
To quickly get inside your customers' heads and connect to them with wise word choice, try out this approach...
Quick Copy Tip:
1. Identify Pain
2. Poke it with a Stick
3. Fix
Instead of:
We offer the lowest price and
the highest quality service for repairing your computer. Got a Mac
that needs help? Call us today!
Go with:
Hate when your Mac stops working?
And you lose precious hours or even days trying to get help from
long lines at the Genius Bar? We offer same-day, come-to-you fast,
and affordable repair service to get you back online in a jiff.
Why It Produces More Results for You:
1.
Leading with the problem gets people shaking their head like,
""Yes, I hate when that happens too!""
2. Stoking the pain point reminds people of the bad consequences of
not getting help for this problem, priming them to be more ready to
take action.
3. Offering a solution alleviates the stress and shows you are
capable of solving a very real problem for the customer.
Read
More:
Shownotes for 103: Psychology of Persuasive Writing Quick Copy
Tip [Poke It With a Stick Edition]