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Copy That Pops: Writing Tips and Psychology Hacks for Business

Oct 4, 2016

A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.

  • How Shayna introduces herself [2:45]
  • Why she originally went to Brazil [3:45]
  • How Shayna got involved with speaking English [5:10]
  • Why she started Espresso English [5:48]
  • How her first product launch failed and how she learned from it [9:45]
  • Her biggest challenge with writing sales pages [18:42]
  • Why getting a second pair of eyes is important [19:42]

Show Notes for Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira