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Copy That Pops: Writing Tips and Psychology Hacks for Business

Apr 25, 2016

What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this all has to do with the effectiveness of your landing pages.

  • The history of why humans make gut level decisions quickly.
  • Why we only look for information that reinforces what we already believe.
  • What a presidential campaign can teach you about confirmation bias.
  • Why your homepage shouldn’t be the main page you send visitors to.
  • Why it’s important to have great landing pages.


Read More:
Shownotes for 3 Seconds is all you get: The Psychology of Why Landing Page Optimization Matters