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Copy That Pops: Writing Tips and Psychology Hacks for Business

Jul 21, 2020

Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.

Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not.

His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they want to see it -- in simple, clear, plain English.

Our conversation also covers...

A Few Highlights from This Podcast:

- A story about driving tanks in the Army
- What did the Army teach Jonathan about business?
- Why did Jonathan go into helping small businesses with taxes?
- What are his best quick tips around taxes for entrepreneurs and business owners?
- The $1,000,000 tax bill story. Eek!
- Story about a guy who hid from IRS for 20 years
Audit Armor Basic Training Manual: Protect Your Growing Business from the IRS (grab Jonathan's book!)
- Why did Jonathan want to write a book?
- Did Jonathan ever feel the imposter syndrome monster breathing down his neck? How did he combat it?
- Honest thoughts working with Lulu for publishing? [Hint: Neither of us loved the experience and we tell why]
- Best tips for sitting down to write?
- Why and how to use 99 Designs for an incredible book cover contest (and how it's a secret weapon for marketing your book even before it's live!)
- Best tips for writing with “less is more” in mind
- Laura's 10-Week Bestselling Book enrolling for August 2020 start!


Our Guest

Jonathan Maki drove tanks in the United States Army.

Then, shortly after receiving an MBA from the University of Notre Dame in 2008, he started helping other small business owners understand their own finances and navigate the complicated US tax system.

He is a dedicated husband and father of two young girls, and he loves surfing with his wife in his free time.

Learn More:
- Depository Analysis
- IRS Audit letter redacted
- 7 Practices to Help Protect Your Growing Business from an IRS Audit


Great Quotes

  • "I wanted to write a book that was to outline sequential, cohesive steps of action so that it would make it easier for my clients and for me too." - Jonathan Maki
  • "I’m so glad that I worked with you because I had the content but it’s the same as comparing the steak vs the sizzle." - Jonathan Maki
  • "My waves of inspiration don’t come in the form of an outline." - Jonathan Maki

Take Action Now!

  1. Amazon Bestselling Book Workshop + Resources [free]
  2. 10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 2020]

To access full show notes on Book Writing and Amazon Launching with Jonathan Maki, click here.