Dec 12, 2017
Poke it with a stick??! Yes, that’s what I said.
I’ve got a super quick psychology tip for you today!
To quickly get inside your customers' heads and connect to them with wise word choice, try out this approach...
Quick Copy Tip:
1. Identify Pain
2. Poke it with a Stick
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Why It Produces More Results for You:
1. Leading with the problem gets people shaking their head like, ""Yes, I hate when that happens too!""
2. Stoking the pain point reminds people of the bad consequences of not getting help for this problem, priming them to be more ready to take action.
3. Offering a solution alleviates the stress and shows you are capable of solving a very real problem for the customer.