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Copy That Pops: Writing Tips and Psychology Hacks for Business

Aug 2, 2016

Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.

  • How Jessi introduces herself at networking events [5:31]
  • Her top 'golden nuggets' for writing better copy  [6:17]
  • Why reading is the key to better writing [7:11]
  • The key to a great story for entrepreneurs [8:20]
  • The companies Jessi thinks do a great job of sharing their story [10:27]
  • How Jessi ties everything back to her background in education [15:42]
  • Jessi's approach to taking existing copy to the next level [19:25]
  • Jessi's advice on creating lead magnets [21:33]
  • Her best advice for a brand new entrepreneur learning copywriting [23:54]
  • Her advice for established entrepreneurs trying to improve [25:12]

Link Outs:

Full Shownotes for Copywriting Tips from a "Word Nerd" with Jessi Honard

Copywriting Character Quiz
Four Hour Work Week
Copy That Pops Podcast Archives
Dove - Real Beauty
Nike - Campaign for Women
Kimra Luna - Website
Screw the Nine to Five
The Hero and the Outlaw - Book
Better Writing, Bigger Results